Undip Global Classroom: Business Intelligence Behind Digital Platforms

The Undip Global Classroom (UGC) activity was held again on May 22, 2026 by the Department of Informatics, Faculty of Science and Mathematics, Diponegoro University. On this occasion, UGC was held in the Business Intelligence Course at 13.00 to 15.00 WIB virtually. This activity carried the theme “how AI and Big Data Power Digital Platforms: The Business Intelligence Behind Grab” by presenting Ts speakers. Dr. Ramona Ramli from the School of Computer Sciences, Universiti Sains Malaysia.

The material presented in this UGC discusses various data management and analysis processes that occur behind digital application systems, with a case study of the Grab application. As one of the digital platforms that operates in real-time for 24 hours, Grab has a very large and complex ecosystem. The ongoing analysis process is supported by a combination of artificial intelligence, big data, operational dashboards, streaming analytics, and predictive modeling. Through the integration of these technologies, a digital ecosystem is formed that supports intelligent analytics, scalable distributed systems, and real-time decision platforms.

The explanation given by Dr. Ramona gives students insight into how large-scale analysis systems work. In such systems, large and diverse data are processed first before finally producing certain decisions. The results of the analysis process can be a dashboard, customer management, fraud detection (fraud detection), various forms of prediction, to pricing (pricing). In addition, Dr. Ramona also explained the various challenges and potential risks that may arise in the implementation of AI-based systems and big data.

In addition to providing material on intelligence systems, Dr. Ramona also conveyed various research ideas that can be developed by students. With reference to business intelligence materials, research ideas and projects can be directed to topics such as prediction, data analysis, cloud computing, and various other fields. Dr. Ramona also demonstrated one of the studies conducted with her students, namely the analysis of problems in the environment around the campus using geospatial data. Problems analyzed can include security issues such as theft, as well as the potential for natural disasters such as landslides.

Through this activity, students are expected to gain a lot of new knowledge about the intelligence system and its application in various fields. Although intelligence systems are widely used in the business world to support decision-making processes, this technology can also be applied to other areas to help various parties understand data and make decisions more precisely. Hopefully, UGC activities like this can continue to be carried out to support the expansion of student knowledge, as well as strengthen academic networks and communication with universities outside Indonesia.